Yuengling Lord Chesterfield Ale

Yuengling’s Lord Chesterfield Ale has been produced since the brewery’s inception in 1829. Due for a refresh, these concepts were presented as a modernized twist on one of the oldest beers in America. While still maintaining the current brand color palette of green, red and gold, the packaging was updated to reflect the current iconic oval and color split found on the rest of Yuengling’s updated portfolio of beers.