Yuengling Light Lager Billboards

Going into the second year of the summer advertising campaign, the newly re-branded Light Lager needed a makeover. While still maintaining the color blocking of the packaging and playing off the first year campaign, the new set of out-of-home advertisements was pushed to enhance the refreshing qualities of the light beer for the summer heat. A lighter color palette, large product beauty shot and clear headline aim to quickly communicate to the consumer this is the go-to light beer that doesn’t sacrifice flavor for calories.