Yuengling Light Lager Jogger

The Yuengling Light Lager Jogger is an annual 5k run that starts and ends at the Pottsville brewery– obviously with beer! The entire event was re-branded to reflect the newly updated Light Lager look starting with the logo itself and following through the website, informational sheets, shirts, directional signage and more. Since the run had already been established for multiple years, care was taken to update elements such as logos and color palettes that still recalled the previous branding for the event.