Aaron Nola Photoshoot

Yuengling partnered with Philadelphia Phillies pitcher Aaron Nola in early 2019 as one of the first alcohol companies to directly sponsor an active MLB player. A photoshoot was conceptualized and art directed in Clearwater, Florida, during spring training to create content for press releases, social, retail programming efforts, and promo appearances. A mix of hero and lifestyle shots were captured in order to meet the various objectives of the shoot. The Yuengling brand and product were integrated strategically to heavily promote the beer. Photography by Davy Greenberg davydoes.com.