Bentley Collateral Refresh

Bentley’s collateral was due for a brand refresh. The previous versions were looking dated, cluttered, and no longer matched the evolution of the brand that was taking place. New collateral templates were designed that utilized open white space, the updated fonts and colors, and placed an emphasis on reducing copy and busy imagery. All maintain their own unique personalities so they are easily identifiable at a glance, but work together as a complete system.