Yuengling Museum

Yuengling’s renovated dairy building provided an opportunity to showcase their rich history as America’s Oldest Brewery in an area designated to be the museum. Not wanting to overly complicate the design, a simple visual approach was taken that relied heavily on historical photography and artifacts. Pop-off metal and wood prints provide a simple but upscale approach to tell the visual story of Yuengling. An advertising collage was also created from old hand-painted advertisement comps through the years and covered by custom plexiglass pop-off sheets. A detailed schematic was developed and provided for exact installation instructions.