Yuengling Press Kit

Used as a promotional piece for Yuengling, the press kit details everything from the company’s milestones and portfolio of beers to its mission statement and future endeavors to keep itself environmentally sustainable. As America’s Oldest Brewery, a plethora of promotional products and photographs were unearthed from the 200 year old archives and woven into this piece to give a true sense of the rich history. Separate biographical sheets were also designed for key figures in the company that can be handed out on an individual basis.